Stories about the deep ties between land and culture, not just about hot restaurants or cooking trends.
Stories toldbypeople from diverse cultures, notaboutthem.
His outlet would be a gorgeous print magazine, he decided.
He named itWhetstone, after the essential tool cooks use to sharpen knives before they start cooking.
The title evoked his focus on origins.
Like many enterprising editors, Satterfield launched a crowdfunding campaign in 2017 to raise $50,000 for the magazine.
He still remembers how much potential backers promised: $17,000.
Then, last year, Satterfield’s vision finally blossomed.
And we’re not talking one bloom, but many.
To create additional income streams, Whetstone began importingtextiles and ceramicsmade by indigenous Oaxacan artisans this year.
“We have never changed our messaging,” he says.
Luckily for us, the world and the culture has shifted in a direction that is more aligned."
Whetstone, and Satterfield’s encompassing vision, emerged out of a series of formative experiences in food.
It was the genesis of his mission for Whetstone.
Who owns the media company matters, toowhen it comes to fostering talent and empowering journalists to dive deeper.
“He’s trying to create a space for different ideas and different voices.”
“That in the United States, plantation agriculture and racialized capitalism [innovated] sugarcane and cotton.
This isn’t how we talk about food, and that’s a shame.
But that’s also an opportunity.
That’s really what our work is about: making those connections for people.”
With the first round of major funding secured, Satterfield is figuring out where Whetstone can grow next.
“I now know I can bootstrap a company that I own,” he says.
“Now I want to know: Can I grow a business?”
