A food retail expert shares why product placement is no coincidence.
And the reasons are no coincidence.
More windows equals more sunlight, which means more energy would need to be used to preserve foods.
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Lastly, Lai reveals that most store layouts include what industry professionals refer to as a decompression zone.
Brands often need to pay for these more attractive placements on the shelf.
The lower shelves are where you will often find bulk-size packages or items targeted to kids.
Product placement is increasingly determined by data analytics.
